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Connection

Allison McBride to Marketing

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This is a "connection" page, showing publications Allison McBride has written about Marketing.
Allison McBride
Connection Strength
0.310
Marketing
  1. Kemper KJ, Woods C, McBride A. What's in a Name? Impact of marketing different course titles on enrollment for online classes. Acad Med. 2008 Dec; 83(12):1187-90.
    View in: PubMed
    Score: 0.310
Connection Strength

The connection strength for concepts is the sum of the scores for each matching publication.

Publication scores are based on many factors, including how long ago they were written and whether the person is a first or senior author.